GRAPHIC DESIGN Creating the visual impression of your brand is akin to laying the first block in a foundation. After you've prepared the base (marketing strategy) you want to follow through and make sure that first foundation stone is laid just right. Whether you are a large national brand looking to freshen up an existing look, or a small startup wanting to look larger than you are so you can play with the big dogs, HSMG can help develop a consistent brand image across all of your customer touchpoints.

Challenge: Prime Performance Nutrition wanted a cohesive look in their B2B and B2C collateral and tasked HSMG with developing a brand image that sizzled in the divergent domestic and international markets.

Solution: Starting from the ground up with logo illustration, tag line creation and packaging design, HSMG assisted Prime Performance Nutrition in successfully launching 30 new products in the domestic and international nutritional supplement markets. Bold from beginning to end, the PPN line stands out in an otherwise bland market segment with its sleek, sexy packaging and graphics. Increasing sales on a national and international level, point of sale pieces, sales slicks and product catalogs have proven successful for this performance-driven company.

Challenge: WW Manufacturing needed sales sheets to introduce new products as well as educate dealers on current equipment.

Solution: We produced slick, informational sales sheets designed to hit home with the company's dealers and end-consumers. HSMG pioneered a look that capitalized on WW's reputation for building durable, heavy duty livestock equipment and could appeal to both traditional livestock producers and the glam slam rodeo market that make up WW's main customer segments. With a little design magic and to-the-point copy, we were able to supply WW Manufacturing with the ammo they needed to boost dealer education and increase equipment sales.