Challenge: Western States Horse Expo, the largest horse expo in the United States, wanted a cohesive public relations campaign that would garner excitement and ticket sales for their three day event.

Solution: Using traditional public relations and social media, HSMG helped position Western States as a destination event with something for every horse lover. Featuring traditional releases and event information as content, we designed an e-newsletter template and produced e-mail blasts that were sent to Horse Expo fans. Using a Facebook contest, fans were encouraged to engage with the Expo by guessing the identity of presenters for a chance to win free tickets to the event. Our coordinated and graceful P.R. approach brought the Expo's brand full circle by engaging and exciting attendees on a year-round basis.

Challenge: Plant-based grooming product eZall wanted to increase brand exposure and product awareness while keeping capital available for an aggressive product re-formulation and re-packaging undertaking.

Solution: Emphasizing product usage tips and endorsee updates in press releases, e-newsletters and third party e-mail pushes, we were able to skyrocket eZall's brand recognition on a tight budget. By keeping our feelers out for breaking news on the company's team of endorsees HSMG finishes a monthly messaging package with minimal client input. In addition, HSMG set up a Facebook page for eZall and trained company employees to effectively manage day-to-day updates with confidence, knowing that HSMG would step in to help if they struggled.